Real Estate Marketing Software That Keeps Every Lead Moving
WinChilla helps people across the real estate industry find, track, and reply to leads. Agents, brokers, teams, property managers, and investors can keep client notes, property data, messages, and deal steps in one place.
Run Your Real Estate Follow-Up in One Place
Many teams and brokerages use separate real estate marketing platforms and CRM systems. WinChilla brings lead capture, lead management, texts, and bookings into one place. It also supports email campaigns and reports. This real estate marketing software can save time on busywork. That lets you stay focused on buyers, sellers, tenants, owners, and investors.
From New Lead to Closing Day, You Do It All
Real estate work can mean lead calls, showings, owner news, deal talks, ads, and past client care - all in one day. When the work lives in split tools and sheets, good leads can slip through the cracks.
of sellers who worked with an agent hired the first agent they contacted.
Source: Zillow, Consumer Housing Trends Report for Agents
of buyers who worked with an agent hired the first agent they contacted.
Source: Zillow, Consumer Housing Trends Report for Agents
of buyers who worked with an agent reported being in contact with their agent daily.
Source: Zillow, Consumer Housing Trends Report for Agents
Does this sound familiar?
A web lead comes in while you are at a showing. A referral waits in your inbox. A seller needs news, and an old buyer lead has gone quiet. By the time you reach your desk, the next step is unclear or the lead has gone cold.
Don't worry, we can help!
Opportunities and Pipelines
Give each buyer, seller, owner, investor, or commercial deal a clear stage, value, owner, and next step.
Workflows and Automation
Use real CRM events to send timely messages, add tasks, and update a deal stage.
Conversations
Bring email, texts, calls, live chat, and supported social messages into one inbox with the client’s past replies close at hand.
Real Estate Marketing Software That Converts Interest Into Conversation
Create a clear route from online interest to a CRM record and a timely response. WinChilla helps you capture the details needed to qualify each inquiry without making the first step feel complicated.
Forms
Use embedded or standalone forms to collect lead details and send responses into contacts and workflows.
Capture seller valuation requests with property address, timeline, and reason for selling
Collect buyer preferences such as area, price range, property type, and financing stage
Qualify investor or wholesale leads with condition, occupancy, and desired closing timeline
Route rental, owner, commercial, or development inquiries based on form answers
Web Chat
Let website visitors start a live or supported automated conversation and connect their details to the CRM.
Answer common questions about an active listing or development outside office hours
Capture the name and contact details of a buyer who is not ready to book yet
Offer supported channels such as live chat, SMS, WhatsApp, or social messaging in one widget
Use AI to answer common listing questions, capture lead details, and help book appointments, with a supported Voice AI option for visitors who prefer speaking
Funnels & Landing Pages
Build focused pages for a property, audience, or offer and track the path visitors take.
Create a home-valuation page for prospective sellers in a target neighbourhood
Build a landing page for an open house, pre-construction release, or investment opportunity
Send paid or social traffic to a page with one clear next step
Use thank-you pages to confirm the inquiry and explain what happens next
Keep People, Properties, and Deals Connected
A practical real estate CRM software should show more than a name and phone number. WinChilla helps you connect contacts, property records, notes, activity, and active opportunities, so the full context is easier to find.
Contacts / CRM
Keep contact details, notes, files, tags, custom fields, and activity history in one record.
Segment buyers by preferred location, budget, property type, or readiness
Store seller notes, communication history, and relevant files with the contact
Build smart lists for landlords, tenants, investors, vendors, or past clients
Import an existing contact database by CSV and update records in bulk
Opportunities / Pipelines
Track deals through custom stages with an assigned owner, value, status, notes, and follow-up.
Separate buyer, seller, leasing, acquisition, and commercial pipelines
Move a lead from new inquiry to qualified, appointment set, active, pending, or closed
Filter opportunities by agent, source, stage, or status for team review
Trigger follow-up or stage changes from supported workflow events
Property & Project Records
Create property or project records beyond standard contacts and deals, then connect them to related people and activity.
Maintain structured records for properties, projects, developments, or investment targets
Associate a property with owners, buyers, tenants, vendors, companies, or opportunities
Add custom fields for the details your operation needs to track
Use property records in supported forms, workflows, dashboards, and reports
Follow Up While the Opportunity Is Still Warm
Real estate marketing automation can keep routine contact moving when you are showing a property, meeting an owner, or negotiating an offer. You choose the timing and rules, while your team can step in whenever a personal response is needed.
Workflows & Automation
Use triggers, actions, branches, and notes to handle routine CRM work. This includes automating email follow-up and updating pipelines.
Send an immediate confirmation when a buyer or seller submits a form
Create a follow-up sequence based on lead source, interest, or pipeline stage
Notify the assigned agent when a high-intent prospect takes a supported action
Update a pipeline, create a task, or send a reminder after an appointment event
Use the AI workflow builder to create a follow-up goal automatically
Conversations
Manage supported email, text, phone, chat, WhatsApp, and social conversations in one central inbox.
See earlier questions before replying to a buyer or tenant
Keep team replies coordinated when more than one person handles an account
Filter conversations that need a response or manual action
Use CRM context to make follow-up relevant to the contact’s goal
SMS, MMS & WhatsApp Messaging
Send individual, scheduled, bulk, or automated messages through supported channels with activity tied to the contact.
Confirm a showing and send a reminder before the appointment
Share a tracked link to a property page or booking calendar
Send a post-viewing message and record the reply in the contact history
Use approved templates and workflow messages for supported WhatsApp conversations
Create a Smoother Client Experience Before and After the Deal
Good service depends on clear scheduling, useful updates, and continued contact. WinChilla helps you reduce booking friction, stay visible during long decisions, and keep relationships active after a closing, lease, or completed project.
Calendars & Appointments
Create booking calendars, manage availability and conflicts, and send supported confirmations and reminders.
Let prospects request a buyer consultation, listing meeting, or discovery call
Coordinate individual or round-robin bookings across an agent team
Offer supported in-person, phone, or online meeting locations
Connect appointments with contact records, notes, workflows, and reporting
Email Marketing
Build targeted campaigns from CRM segments and track delivery and engagement.
Send a neighbourhood update or market report to homeowners in a defined area
Nurture buyer, investor, or development-interest lists with relevant content
Keep past clients informed without sending the same message to every contact
Trigger supported actions from email engagement events
Reputation Management
Request, monitor, respond to, and display reviews across supported profiles and channels.
Ask for feedback after a closing, successful lease, or completed owner engagement
Monitor recent reviews and recurring client themes from one place
Draft or automate supported responses to Google and Facebook reviews with AI
Display selected reviews through customizable website widgets
More Tools for the Work Behind Each Deal
Use these tools to help your team stay close to each client and deal.
Dashboards & Reporting
View supported lead, deal, call, booking, web, ad, and campaign data. Filter it by source, owner, date, or stage.
Social Planner
Plan and publish listing, market, project, or advice content on supported social sites, using AI to refine captions, ideas, hashtags, and images, then review performance.
Mobile App
Check contacts, messages, deals, bookings, tasks, and notes while you are at a showing or site visit.
Phone System
Make and take supported work calls. Connect AI receptionists to answer calls, collect details, qualify inquiries, book appointments, and transfer callers to the right person.
Integrations
Link supported third-party tools through built-in options, apps, APIs, or webhooks when you need a niche tool.
Documents and Contracts
Send quotes, deals, or contracts for e-signature. Use supported alerts when a file is viewed, signed, or declined.
Frequently Asked Questions
Which types of real estate businesses can use WinChilla?
WinChilla can fit agents, brokers, teams, firms, property managers, investors, wholesalers, developers, and vacation rental teams. You can set up fields, deal stages, forms, calendars, lists, and flows to match your work. It is flexible real estate agent software, so each niche can shape its own process.
Does WinChilla replace an MLS, transaction management platform, or property-management software?
No. WinChilla helps with ads, CRM records, messages, follow-up, bookings, deal stages, documents, and related workflows. Virtual tours and MLS search may require a separate industry tool or supported integration. The same may be true for trust accounts, rent collection, repair dispatch, transaction rules, and other specialized work. Confirm any must-have integration before you buy.
Can I track properties as well as contacts and deals?
Yes. Custom Objects can make records for a home, site, project, build, or target deal. Link each record to contacts, firms, deals, notes, and tasks. Supported forms, flows, dashboards, and reports can also use those records. Your team picks the fields and links it needs.
Can WinChilla follow up with buyer, seller, tenant, owner, and investor leads differently?
Yes. Sort contacts with tags, smart lists, custom fields, lead sources, and deal stages. Then build a different flow for each group. A seller value request can get a different next step from a rental or investor lead. Your firm is still in charge of consent, message rules, and the content it sends.
How does WinChilla help a brokerage or team stay accountable?
Use deal owners, custom stages, filters, dashboards, and tasks to show the next step. The inbox keeps supported message history tied to the contact. This helps staff see what was said and done. Team leads can review work by owner, stage, source, date, and other supported fields.
Can commercial real estate teams manage companies and several stakeholders?
Yes. A company record can group contacts, deals, tasks, notes, and custom property records under the right firm, owner, tenant, or partner. This helps a commercial team track ties that go beyond one person. Company data can also work in selected flows, messages, files, and other parts of WinChilla.
What others are saying:
"Love everything so far"
"I've never set up a website before but I love managing my new site and leads. The WinChilla team has been really helpful whenever I got stuck."
- Laura P
"Simplifies my sales"
"I've been able to help my son promote his candy business which has been great because I am not good with computers at all."
- Robert T
"Highly recommend"
"It's exciting to see my visions come to life and WinChilla helps me manage everything in one place so I can be anywhere in the world and my business just runs."
- Jaret H
WinChilla works with platforms you already use such as
What you can expect from us
Money Back Guarantee
We're confident you'll love saving money by switching from existing software providers with your business tools to one place.
Plus, we believe you'll save a ton of time with marketing automation.
Within 30 days, if we're not the right fit, we'll give you your money back.
View Terms of Service
24/7 Support
We're here to help. You'll get a one-on-one onboarding call with our team.
Then, you'll get another tech call with us to make sure your account is configured exactly as you want it.
Plus, you can expect 24/7 chat support from our team with any questions you have along the way.
30+ Years of Experience
We've been helping small businesses since 2010!
The WinChilla brand is new, but our experience is not. The founders of WinChilla have over 30 years of experience combined in digital software and customer incentive programs - helping businesses like yours - worldwide since 2010. Now, we're excited to bring our expertise to launch these new super tools to help all of our clients grow.
Put Real Estate Marketing Software to Work on Each Lead
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